The Hardest, Longest Race by Eric Moskowitz

THE HARDEST, LONGEST RACE by Eric Moskowitz takes place in 1909 and describes “Henry Ford and the Cross-Country Contest That Changed America.” Through daily accounts of the Ocean-to-Ocean Automobile Endurance Contest, Moskowitz transports readers back to time when automobile was a novelty and paved roads and signage did not exist widely. It was amazing to imagine having to traverse the continental US (a daunting three week and 4,106-mile trek from New York to Seattle) while needing local human guides because maps and directions were so incomplete. Ford entered two cars in the race and had an obvious advantage (how was that fair?) due to his nationwide network of dealers and his company further flaunts the rules, resulting in a scandal. The other three contestants were the Shawmut Roundabout, Acme, and Itala, names we no longer associate with automobiles. At that time, there were roughly 250 companies vying for car sales to early adopters. For perspective, about one in 500 Americans owned a car; in 1909, over 18,000 Model Ts had been registered and the $850 cost (compared to $4000 for some luxury brands) was equivalent to about $30,000 today. Moskowitz, a former columnist at The Boston Globe, does his best to intersperse personal details about the drivers and navigators in this story, using primary sources like their letters and contemporary newspaper accounts (an extensive list is acknowledged in Notes). Still, I found it helpful to read THE HARDEST, LONGEST RACE in parts as it is difficult to maintain excitement and interest in a literal “slog” (oh, the mud!) from point A to point B. There were many, many people involved, and Moskowitz includes an Epilogue to explain what happened to them. A helpful Index is also provided.