
IDENTITY
DESIGNED: THE PROCESS by David Airey builds
on his earlier work which deals with visual branding. Airey, an independent
graphic designer from Northern Ireland, includes a section in his new text for
each of these steps Research, Strategy, Design, Implementation. If nothing
else, it will convince readers that the experts in this profession certainly have
unique talents. Airey’s previous works, Logo Design Love and Identity Designed, each have
an accompanying website and are often referenced in design courses. These are well
worth the look as readers can investigate the rationale for and evolution of
trademarks for the upcoming Paris Olympic Games, Guinness beer, and much more. Many
of the projects also contain links to recommended printers, photographers,
copywriters, web developers, and so on – quite an education in itself. This
latest book is written primarily for designers and is somewhat text heavy,
but filled with examples (Airey's acknowledgements recognizes almost two dozen studio contributors). The most poignant piece of advice? “If you think
good design is expensive, you should look at the cost of bad design.”