What We Ask Google by Simon Rogers

WHAT WE ASK GOOGLE by Simon Rogers is subtitled “A Surprisingly Hopeful History of Humankind.” Rogers, Google’s data editor, does tend to adopt a more positive perspective in recounting examples of questions sent to Google. In particular, he points to patterns – whether daily (like getting a baby to sleep at 2am) or more seasonally (search for “comfort food” in October and other recipe requests around Thanksgiving and December holidays). Many of his comments are extolling the Google Trends dataset; being curious, I tired looking at Google Trends, but most of the current queries were related to sports scores or another aspect of popular culture. Publishers Weekly called WHAT WE ASK GOOGLE “a fun if shallow tour of the modern world’s most burning questions.” That is a fair assessment, but there are some surprising anecdotes and memorable graphs included in WHAT WE ASK GOOGLE. For example, Rogers says that half of the top “how to learn …” searches in the US are about language and the most often translated word across all languages is “beautiful.” In another chapter, he notes that “one in every twenty Google searches is for health-related information.” And he stresses repeatedly how search seems to show our need to help others, such as in the chapter on grief where people ask what to say to someone who is grieving. There is an opportunity to dig deeper: a little over fifteen percent of the text is devoted to notes and sources.