Thursday, March 17, 2022

Major Labels and Audience-ology

A History of Popular Music in Seven Genres (and almost 500 pages), MAJOR LABELS by Kelefa Sanneh, is on our shelves and student researchers have really been enjoying it.  Sanneh, a staff writer at New Yorker who was also a music critic for The New York Times, explores Rock, R & B, Country, Punk, Hip-Hop, Dance Music, and Pop.  In each case, he describes the trends and changes, citing bands and musicians who had a major impact. He notes, for example, that “in the nineties, Nirvana and Pearl Jam helped push alternative rock into the mainstream. But in the 2010s, even mainstream rock was simply one more alternative.” Although the text tends to be rather dense and an index would have been useful, music fans will still be enthralled by this unique resource. 

MAJOR LABELS received starred reviews from Kirkus, Library Journal and Publishers Weekly.

Also related to the arts, AUDIENCE-OLOGY by Kevin Goetz describes “How Moviegoers Shape the Films We Love.” Goetz and his firm, Screen Engine/ASI, conduct research for the majority of widely released movies and in this text, he explains the history and logistics of test screenings. Goetz also shares stories of how audience feedback impacted films like La La Land and Moonstruck (changing the beginnings to include music); Thelma and Louise or Fatal Attraction. While he recounts tales of past innovations, Goetz barely addresses the potential changes to the industry due to new streaming platforms, relying instead on his thirty years of impressive experience in Hollywood. He is able to include commentary from film producers and directors like Ron Howard, but generally omits those (e.g., Tarantino or Eastwood) who see less value in pre-screening research. Even then, AUDIENCE-OLOGY provides a behind the scenes look which will likely entertain our Lit Film students and teachers; it received a starred review from Booklist.

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