NO FILTER: The Inside Story of Instagram by Sarah Frier has a beautiful, attention-grabbing cover as befits a topic that is so visually oriented. Frier, a reporter on social media companies for Bloomberg News, also provides a fascinating read, beginning with an author’s note where she explains that this story takes place over ten years and that she wrote in a narrative style to help protect the identities of her sources due to the non-disclosure contracts they had signed. NO FILTER discusses the founding and coding of the app, its uses and misuses (including during election times), and the role of celebrities and influencers. Of particular interest to readers will be the way in which this innovative product was transformed after its purchase by Facebook in 2012 for $1 billion. An noteworthy and informative case study worth reading, NO FILTER is currently one of the nominees in the Science and Technology category for the Goodreads Choice Awards for 2020.
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