YOU'RE ABOUT TO
MAKE A TERRIBLE MISTAKE by
Olivier Sibony focuses on biases in business decisions and strives to address
business leaders’ growing acknowledgment of the need to address this issue. In
part one of his text, Sibony argues that we are predictably irrational and
outlines “nine decision traps into which our biases drive us.” In the second
part, he states that collaboration and process are essential to help
organizations “produce choices that are less biased and more rational than our
individual decisions would be.” And, in the third section, Sibony explores a
leader’s role as a “design architect” and offers over three dozen practical
techniques to consider applying. A key idea: give some thought to deciding how
you will decide.
Sibony’s writing is
actually quite entertaining and even humorous at points. After all, he has so many failed strategic
decisions from which to draw! There is also plenty of critical thinking to take
into consideration – one pattern is the “storytelling trap” where executives
may believe that are checking the facts, but are actually seeking to confirm
(instead of disprove) a story presented to them. In other cases, psychology
students will be interested in examples of terms like “halo effect,” a “anchoring,”
or “risk perception.” Each of the nine decision traps is explained in a chapter
with case studies and then summarized in a “thirty second” one or two page
overview.
YOU'RE ABOUT TO MAKE A TERRIBLE MISTAKE is recommended by authors of business and
psychology works such as Thinking, Fast and Slow, Grit, and Loonshots;
consider pairing it with one of those (by Kahneman, Duckworth, and Bahcall, respectively) or with another leadership
text -- maybe What’s Your Problem? by Thomas Wedell-Wedellsborg.
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