Conquering Crisis by William McRaven

CONQUERING CRISIS by best-selling author and retired Admiral William McRaven (Sea Stories and Make Your Bed amongst others) is subtitled “Ten Lessons to Learn Before You Need Them.”  McRaven once again shares insightful advice based largely on his varied military career where he says, “I learned early on what actions must be taken to resolve the crisis quickly and come out with one's professional and personal reputation intact.” In this new collection he describes what he sees as five phases of a crisis: assessment, reporting, containment, shaping the outcome, and managing. For example, his first lesson is “First Reports Are Always Wrong,” and he notes that in a chaotic crisis there frequently is early inaccurate or misleading information, using both the WWII Battle of the Bulge and a 1983 exercise near Chile to illustrate the point. Subsequent lessons include ideas like “Bad News Doesn't Get Better with Age” or “Weaponize the Truth.” In addition to the memorable examples (McRaven is a great storyteller), each chapter/lesson is summarized with a few key points. Publishers Weekly says, “leaders looking for an edge in high-pressure situations will find value here.” I concur.