When Women Lead by Julia Boorstin

WHEN WOMEN LEAD by Julia Boorstin offers a look, in the author’s words, at “understand[ing] how some women had been able to become exceptions. … how they had done it - and what we can learn from them.” Boorstin is CNBC’s Senior Media & Tech correspondent, an on-air reporter who created and launched CNBC Disruptor 50, an annual list of private companies that are transforming the economy and challenging more established industry leaders. She uses her networking and reporting skills to identify and interview mostly female executives and entrepreneurs. Those narratives, combined with insights from academic research, provide the outline for Boorstin’s book which highlights strengths like being more empathetic, being more open to varied views, and leading with vulnerability. Her book is divided into three parts: How and Why Women Build Strong Companies; Fixing Problems; and Creating New Patterns. Boorstin is an engaging writer and provides anecdotes across a variety of industries, including healthcare, fashion, and finance. I particularly liked the image she referenced of Bumble going public with founder Whitney Wolfe Herd ringing the opening Nasdaq bell with her toddler on her hip. Our business students (and readers in general) will benefit from discussing and embracing Boorstin’s summary of women’s leadership models: “communal, empathetic, vulnerable, and purpose driven.” WHEN WOMEN LEAD received a starred review from Kirkus (“showing the positive impact of diversity and argues convincingly that the best counter to bias is citing the profitability figures and performance evidence for women-led firms.”).